Case Study: Willow Marketing scales PR and accelerates media research with Cision Comms Cloud

Willow Marketing Scales Its PR Capabilities With Cision Communications CloudTM

Willow Marketing, a 25‑year full-service PR and marketing agency of about 20 people, needed to streamline routine workflows—especially media list building, monitoring and influencer engagement. Manual processes made it difficult to act quickly on opportunities, provide robust competitive intelligence, and deliver consistent, targeted outreach for clients.

After adopting Cision Comms Cloud, Willow accelerated media research and list building, engaged the right journalists and influencers, and executed multi-channel campaigns more efficiently. The platform provided richer competitive intelligence, granular monitoring that caught coverage other tools missed, and data that enabled faster, more accurate pitching—improving outreach speed, client positioning and media relationships.

Willow Marketing

Lauren Littlefield

Director of Content and Earned Media