Case Study: Visit Bentonville achieves national media coverage and measurable PR ROI with Cision

Visit Bentonville earns coverage in Forbes and Outside magazine with Cision

Visit Bentonville, the tourism and destination marketing organization for Bentonville, Arkansas, faced the challenge of earning national media coverage to promote both its leisure and business travel offerings. With the city being home to Walmart's headquarters, the team needed to work particularly hard to identify compelling stories and reach the right journalists across a wide range of niches. They turned to Cision for a data-driven solution to manage their PR campaigns and media outreach.

Using Cision's media database and monitoring tools, Visit Bentonville implemented targeted outreach to identify key journalists and influencers. This solution enabled them to secure significant coverage in major national outlets like Forbes and Outside magazine. The team uses Cision to demonstrate the ROI of this earned media to stakeholders and to amplify coverage through social media, proving the platform's vital role in their communications strategy.

Visit Bentonville