Case Study: Carrie On Communication achieves increased media visibility and new business wins with Cision Communications Cloud

Using Cision Communications Cloud™ to Meet The Needs of a Diverse Client Base

Carrie On Communication is a boutique communications and publicity agency serving clients in higher education, retail, food service, legal and finance. The firm needed a faster, more efficient way to identify and reach both niche trade outlets and national media—seeking a single solution that combined a broad media database, ease of use, and access to contacts beyond its local market.

By adopting Cision Communications Cloud as its integrated platform, Carrie On Communication built hyper‑targeted media lists, used topical search tools to find the right reporters at the right time, and pitched directly from the system. The result: markedly increased visibility and business wins—multiple interview requests from single pitches, lead generation for an LTL shipping client, a new client win for a nonprofit attorney, 100 media hits during the U.S. election cycle and a secured New York Times interview—with plans to expand use of reporting to demonstrate ROI.