Case Study: UMass Memorial Health Achieves 100 Positive News Stories a Year with Cision

UMass Memorial Health hits 100 positive news stories a year with Cision

UMass Memorial Health, a major healthcare provider in Massachusetts, faced the challenge of generating significant positive media coverage with a small, four-person PR team. They were competing for attention in a large market without a dedicated TV news network. Their ambitious goal was to secure 100 "good news" stories per year to highlight their advanced medical care and community role. To achieve this, they turned to the vendor Cision for a solution.

Using Cision's media database and outreach tools, the team efficiently researched outlets, targeted pitches, and managed their campaigns. This streamlined process allowed them to identify the right journalists and prepare their experts effectively. As a result, UMass Memorial Health reached its goal of 100 positive stories before summer, securing coverage in major outlets like The New York Times and Wall Street Journal. The team attributes this success directly to the Cision platform.

UMass Memorial Health