Case Study: The Banfield Foundation Achieves Record Awareness for Pet Disaster Preparedness with Cision

The Banfield Foundation and Coyne Pr Achieve New Level of Awareness for Pet Disaster Preparedness Campaign With Cision

The Banfield Foundation, the charitable arm of Banfield Pet Hospital, needed to educate pet owners about disaster preparedness after research showed that 91% were unprepared for the next natural disaster. Working with Cision through MultiVu and partner Coyne PR, the foundation launched a pet disaster preparedness campaign to raise awareness and encourage owners to create emergency plans for their pets.

Cision helped execute the solution with a two-phase strategy: local outreach, interviews, a PSA featuring Sean Lowe, and national distribution of the PSA and a Multichannel News Release. The campaign generated 558 stories, more than 627 million media impressions, over 2 million social impressions, 500,000 PSA views, and nearly 8,000 website clicks, while the PSA aired about 5,456 times to nearly 97 million viewers.

The Banfield Foundation

Danielle Paleafico

Senior Account Supervisor