Case Study: TD Bank Group achieves a dynamic, audience-driven Newsroom and automated media releases with Cision

Td Bank Group in Canada Partners With Cision to Create a More Dynamic Newsroom

TD Bank Group, one of North America's largest banks, launched the TD Newsroom to deliver adaptable, publisher-style content—feature stories, leader insights, events and announcements. The team needed to weave together news, announcements and rich digital content at a higher cadence while preserving traditional media-release workflows and reducing the manual work of publishing.

TD partnered with Cision and implemented Cision MediaRoom to automate and control media releases, secure investor pages and manage email alerts. The result is a brand-consistent newsroom that speeds publishing, simplifies cross-linking for integrated campaigns, frees the communications team to focus on thought leadership and video, and builds a direct audience through customizable email alerts.

TD Bank Group

Alison Ford

Corporate and Public Affairs