Case Study: Stroke Association secures 55,000 petition signatures and a government response with Cision

Stroke Association secures 55,000 petition signatures with Cision

The Stroke Association, a UK-based charity, faced the challenge of raising mass awareness about stroke prevention and generating enough public momentum to spur the UK government to renew its national stroke strategy. They needed a data-driven PR campaign and turned to Cision for its media intelligence and professional services to build their campaign on tangible data and measure its effectiveness.

Cision implemented a research-based program to monitor and analyze the campaign's progress, providing mid-campaign insights that allowed the Stroke Association to adjust its strategy. This included optimizing outreach to increase petition link visibility and re-engaging key influencers. As a result, the #NewEra campaign generated 7 million impressions and the petition link reached 3.7 million people. The Stroke Association secured over 55,000 signatures, received an official government response, and held two meetings with a Health Minister, demonstrating Cision's role in achieving these impactful outcomes.

Stroke Association