Case Study: Smith Publicity, Inc. achieves accelerated media planning and hyper-personalized pitching with Cision Communications Cloud

Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™

Smith Publicity, a 20-year-old publicity firm representing a global roster of authors—many in niche genres—and operating across multiple North American offices, needed reliable, granular media research to identify the right editors and outlets for hyper-personalized outreach. With the growth of online and international media, the team required a way to find detailed contact and beat information quickly and consistently.

The firm adopted the Cision Communications Cloud™, using its global media database, media list management, editorial calendar and influencer recommendations. The platform’s intuitive interface supports 20 distributed users, provides targeted contact and outlet details for niche pitching, and accelerates media planning with saved searches, real-time list updates and a robust calendar—helping Smith Publicity stay organized and responsive to editorial opportunities.

Smith Publicity, Inc.

Mike Onorato

Executive Director