Case Study: ReDefining PR achieves scalable global targeting and streamlined monitoring with Cision Comms Cloud

Small, Local PR Team Scales for Global Targeting and Monitoring Needs

ReDefining Public Relations is a boutique Ohio agency serving clients from startups to global organizations. Faced with the need to create accurate media lists and monitor coverage across unfamiliar national and international markets, the team sought a user-friendly, high-performing monitoring and targeting platform to streamline workflows and increase efficiency.

They implemented the Cision Comms Cloud and its media database to manage editorial coverage, mine syndicated content, and build hyper-targeted media lists using keyword-driven insights. Features like detailed contact profiles, email distribution and real-time reporting cut outreach time, improved targeting, and leveled the agency with larger competitors, while dedicated account support reinforced the partnership and delivered measurable workflow and business-development gains.

ReDefining PR

Chris Herbert

Founder