Case Study: Simmons Bank boosts storytelling and analytics with Cision

Simmons Bank gains 100% visibility on website analytics with Cision

Simmons Bank needed to upgrade its Investor Relations and Newsroom websites, which suffered from limited features, slow updates, and a lack of analytics. Their previous vendor provided poor service, and their webcasting solution for earnings calls was also inadequate. To address these challenges, they turned to the vendor Cision for an integrated solution including an IR website, MediaRoom, and webcasting services.

Cision implemented a new platform that gave Simmons Bank full control over content and robust analytics. This provided 100% visibility into website metrics, allowing for their first detailed data reports. The new system enabled fast content updates and offered support response times ten times faster than before. With Cision's reliable webcasting, the bank now smoothly hosts critical earnings calls, freeing the team to focus on strategic storytelling.

Simmons Bank