Cision
65 Case Studies
A Cision Case Study
Rocket Media Communications, an Austria-based specialist in tailored TV and online content for government clients and international events, was hired to promote the new “Nomad Universe” festival in Saudi Arabia. With a very short timeline and sensitivities around the host country, the team needed to generate positive, wide-reaching coverage that emphasized cultural unity rather than politics.
Rocket Media shot on-location multimedia focused on the event’s uniqueness, applied crisis-communication expertise, leveraged its global TV distribution (6,500 stations) and used Cision PR Newswire’s Multichannel News Release to package and distribute multilingual assets. The campaign secured major media pickup (including USA Today and Forbes) and strong metrics: 90th percentile visibility, 86th percentile engagement, over 6,100 release views (92nd percentile) and exceptional audience reach.
Michael Grabner
Chief Executive Officer