Case Study: Censhare achieves rapid lead growth and proves ROI with Cision’s Content Marketing Kit

Putting Content First with Cision's Content Marketing Kit

censhare, a software provider for mid-market and enterprise marketing systems, wanted to move beyond being seen as just an asset manager and launch a “content first” campaign centered on a white paper. The team needed a more effective, centralized way to generate leads and prove ROI to senior management than their usual multichannel mix of emails, blogs, social and PPC.

censhare used Cision Distribution by PR Newswire’s content marketing kit—a branded landing page with multimedia, content and a lead form—alongside existing outreach. The kit produced high-quality leads and accelerated results (one month of growth that previously took six months organically), delivered faster than expected, and convinced censhare to build more kits to scale the campaign.

Censhare

Doug Eldridge

Marketing Manager