Case Study: pladis achieves real-time PR visibility and consistent measurement with Cision

Pladis improves global PR visibility with Cision’s 4 monthly scorecards

pladis, a global confectionery company, faced a challenge in aligning its varied brand PR strategies with its corporate objectives, gaining visibility into consumer sentiment, and raising its global profile. To address this, they worked with their PR agency and the vendor, Cision, adopting the Cision Comms Cloud Enterprise package and Cision Insights service for data-driven media outreach and performance measurement.

The solution provided by Cision enabled real-time media monitoring, deep-dive analytics, and principles-based reporting. This resulted in more dynamic communications and a consistent framework for measuring PR efforts globally. A key measurable impact was the creation of four monthly datasheets with scorecard-style analytics, which became standard pre-reading for leadership meetings, providing real numbers to demonstrate the value of their communications activity.

Pladis