Case Study: OOFOS achieves streamlined PR and stronger media coverage with Cision

OOFOS - Customer Case Study

OOFOS brought its PR efforts in-house and needed a more robust media database and analytics solution to manage day-to-day communications more effectively. After researching options, the team chose Cision, which Jacqueline Cunniff uses to build media lists, research editors, and run outreach through email distribution.

Cision helped OOFOS streamline campaign execution and reporting in one platform, with access to updated contacts, open and click tracking, and coverage analytics. A recent campaign sent through Cision achieved an open rate of over 40% and generated story leads, earned media coverage, and new editor connections, while saving hours of work each day.

OOFOS

Jacqueline Cunniff

PR & Marketing Associate