Case Study: New Orleans & Company amplifies Tricentennial storytelling with Cision

New Orleans & Company amplifies Tricentennial stories with Cision through 7 national print ads and 1 short film

New Orleans & Company, the leisure and travel promotions agency for the city, faced the challenge of maintaining PR momentum throughout a year-long series of events and initiatives for the New Orleans Tricentennial. To ensure the world heard its unique storytelling projects, the organization turned to vendor Cision and its platform of earned media tools.

Using Cision's database, analytics, and monitoring tools, the communications team executed a targeted media outreach strategy. The solution allowed them to identify opportunities, build relationships with niche and general-interest media, and report on performance. As a result, Cision enabled New Orleans & Company to effectively amplify its Tricentennial stories and capture the real value of its outreach, contributing to the city's immense growth in visitation.

New Orleans & Company