Case Study: Nature Conservancy of Canada achieves 650% more media mentions with Cision

Nature Conservancy of Canada grows media mentions by 650% with Cision

The Nature Conservancy of Canada (NCC), an environmental nonprofit, faced the challenge of raising public awareness with a limited advertising budget. Donors preferred funds go directly to conservation work, so the communications team needed to efficiently secure significant earned media coverage at both national and local levels. To meet this challenge, NCC partnered with vendor Cision for its media relations and monitoring solutions.

By implementing Cision's press release distribution, media monitoring, and reporting tools, NCC achieved a 650% increase in media mentions, growing from 600 to over 4,500 annually. This effort resulted in 20% of Canadians becoming aware of NCC through news media. Furthermore, Cision's solution drastically reduced the time spent on media monitoring from 80-90% of an employee's time to just 10-30%, demonstrating clear ROI to donors and government partners.

Nature Conservancy of Canada