Case Study: MoneyGram boosts press release engagement and pickup with Cision PR Newswire

MoneyGram boosts press release engagement 150% with Cision

MoneyGram, a global fintech company, faced the challenge of amplifying its story of reinvention from a legacy money transfer service to a digital-first brand. They sought to increase the visibility, engagement, and editorial pickup of their press releases. To address this, they worked with the vendor Cision and its service PR Newswire.

Cision implemented a solution that included an in-depth content audit and consultation on press release best practices, focusing on SEO, multimedia, and digital discovery. As a result, MoneyGram saw a 150% increase in engagement and more than double the pickup of its stories, significantly boosting the effectiveness of its communications strategy.

MoneyGram