Case Study: MarketResearch.com boosts visibility and revenue with Cision (PR Newswire content distribution)

Marketresearch.com Boosts Visibility & Revenue with Content Distribution

MarketResearch.com, a distributor of market intelligence from 720+ publishers, needed to boost visibility, engagement and content-driven revenue for new reports and product offerings. To reach industry influencers, clients and prospects more effectively, the company partnered with PR Newswire to design a targeted content distribution program.

The solution—67 press releases over two months plus PR Newswire coaching, best-practice content guidelines, multimedia, CTAs and link tracking—drove measurable results: sales revenue tied to press-release traffic equaled 73% of the program cost, releases generated thousands of click-throughs, 300+ engagements, 260% more website traffic than all other paid channels combined, 18,000+ postings and improved media pickup and search visibility. MarketResearch.com has moved to a long-term partnership with PR Newswire to continue the program.

MarketResearch.com

Paul Rickets

Director Of Marketing