Case Study: Kellogg's achieves 458 million impressions and beats media goals with Cision

Kellogg's surpassed media impressions goals by 205% with Cision

Kellogg's EMEA team faced the challenge of shifting consumer perceptions around healthier breakfast choices and reducing purchase barriers. Their "Better Starts" campaign needed to inform consumers and health officials about the company's efforts to reduce sugar and salt in its products. To achieve this, they partnered with Cision for targeted media outreach and data-driven communications.

Cision developed an integrated framework for Kellogg's, which included a bespoke analysis brief, media list targeting, and an omnibus survey to build consumer audience profiles. This solution helped the "Better Starts" campaign generate 563 articles and 458 million impressions across the U.K. and Ireland, with 90% of the coverage containing key messages. Most significantly, Kellogg's surpassed its media impressions goal by 205%, crediting Cision for the campaign's success.

Kellogg's