Case Study: Intermedia achieves increased campaign visibility and lead generation with Cision’s MultiVu video services

Intermedia Boosts Campaign Visibility with Award-Winning Video

Intermedia, a one‑stop provider of integrated cloud business applications that promises a Worry‑Free Experience™, identified a major security and compliance gap: their primary research found 89% of former employees retained access to sensitive apps. Their goal was to raise awareness of this risk, establish thought leadership, and drive online visibility and leads for the company.

To do this they partnered with MultiVu (Cision) to produce an attention‑grabbing kinetic typography video as the centerpiece of the “Rogue Access” multichannel campaign, distributed via a Multimedia News Release, a branded landing page and timed to the JOLTS report. The campaign earned a Telly Award, generated over 1,800 video views, secured organic media pickup, drove traffic to Intermedia’s report and converted significant visitor traffic into leads, a formula they plan to replicate annually.

Intermedia

Dave Prager

Director Of Communication And Creative Services