Case Study: Indigo achieves stronger PR tracking and media visibility with Cision Communications Cloud

Indigo Continues to Tell Successful Retail Story With Cision Communications Cloud

Indigo’s PR team needed a better way to track media coverage, manage product-category mentions, and organize outreach across frequent announcements and seasonal campaigns. To solve this, Indigo used Cision Communications Cloud and Cision Distribution by Canada Newswire to monitor coverage, find journalists, manage editorial calendars, and distribute press releases, images, and multimedia assets.

With Cision, Indigo gained a centralized platform to search, tag, and report on coverage in detail, including full access to articles behind paywalls. The team can now measure year-over-year impressions, group coverage by category, and evaluate which products and outlets drive interest, helping them assess performance more effectively and plan future PR efforts.

Indigo

Madison Downey

Public Relations Coordinator