Case Study: IGA achieves increased visibility and brand awareness with Cision's Content Centre

IGA Increases Visibility & Brand Awareness with Product Launch

IGA (Sobeys Québec’s retail brand and the largest group of independent grocers in Canada) partnered with Montréal start-up Les Charcutiers Pork Shop to introduce five artisanal sausages. The communications challenge was to create a product launch that stood out, conveyed the young brand’s authenticity and IGA’s “Joy of Eating Better” vision, and increased visibility beyond the local market.

IGA used Cision’s Content Centre and Cision Distribution by Canada Newswire to build a branded landing page featuring a release, seven photos, social embeds, interactive calls-to-action (including online ordering) and a targeted email push. The campaign drove more than 600 engagement actions in five weeks, placed the Content Centre on the first page of search results for Les Charcutiers Pork Shop, secured media pickup (lapresse.ca, CanadianGrocery.com), expanded the start-up’s reach across Québec and Canada, and simplified media outreach and asset delivery.

IGA

Laurie Fossat

Communications Advisor