Case Study: National Association of REALTORS® achieves increased earned media and audience engagement with Cision

How the National Association of REALTORS® Boosted Earned Media and Audience Engagement with a New Content Strategy

The National Association of REALTORS® (NAR), a 1.2 million‑member trade association and leading source of consumer, data‑driven, advocacy, and corporate real estate content, needed to make its rich but dense content more digestible and extend its reach. Despite strong thought leadership, NAR wanted to improve ROI on roughly 125 annual releases by better organizing headlines, visuals, data presentation, timing, and distribution to grow audience engagement and media pickup.

After a consultation with Cision and PR Newswire, NAR implemented headline optimization, more infographics and charts, data‑release formatting (bullets, subheads), adjusted timing, and a monthly content spotlight. Those changes drove higher online visibility and media inquiries, with infographics appearing in coverage and a Forbes article mirroring NAR’s revised headline; NAR has since added a motion‑graphics team and plans regular videos to sustain engagement.

National Association of Realtors

Sara Wiskerchen

Managing Director, Media Communications