Case Study: CivicAction achieves broader regional media reach and increased public awareness with Cision Distribution (Canada Newswire)

How Civicaction Empowered Urban Affairs Initiatives with Targeted Distribution

CivicAction is a non‑partisan civic organization that convenes leaders across the Greater Toronto and Hamilton Area (GTHA) to tackle regional challenges. With a small communications team, CivicAction relied on direct media outreach and social channels but struggled to extend reach beyond its existing followers and downtown audiences and to connect with a broader range of newsrooms across the region.

To amplify reach, CivicAction adopted Cision Distribution by Canada Newswire and its News Centre to time targeted press releases and local media advisories alongside social activity. The approach delivered tens of thousands of views and strong click‑throughs to campaign pages, increased earned media coverage from both major and community outlets, streamlined distribution workflows, boosted web and social traffic around launches, and will be used for future initiatives.

CivicAction

Sarah Harris

Director, Communications