Case Study: Winstanley Partners achieves measurable PR ROI and streamlined reporting with Cision

How Cision helped one Agency Deliver Results at Each Step of the Customer Journey

Winstanley Partners is a 30+ year national advertising agency in the Berkshires specializing in branding, communications and social media for outdoors and recreation clients. As a smaller shop, the agency needed a single, easy-to-use platform that delivered fast, actionable data across every stage of a campaign so it could demonstrate results and ROI without investing in tools that wouldn’t be used daily.

Winstanley adopted Cision’s analytics suite — using its monitoring, social profiles, targeting and reporting features — to build media lists, create client-ready reports and prove campaign ROI. The platform helped secure local and online coverage for a touring company (boosting ticket sales), streamlined reporting across teams, reduced reliance on designers, and improved efficiency; the agency is now moving to Cision Communications Cloud for an integrated targeting-to-reporting workflow.

Winstanley Partners

Jaclyn Stevenson

Director of Communications