Case Study: Michelle Damico Communications achieves national media coverage and boosted book sales with Cision

Highly Targeted Press Release Distribution Helps Personal Finance Expert Build National Audience

Michelle Damico Communications, a Chicago-based PR and marketing boutique run by former journalists, was hired to promote Nancy Doyle’s debut book, Manage Your Financial Life. The challenge was to help Doyle stand out in a crowded personal finance market, position her as a credible national expert on women’s financial empowerment, and attract the specific reporters and influencers who would drive web traffic and book sales.

MDC used Cision/PR Newswire plus a targeted microlist to distribute a multimedia-optimized press release timed for the holiday season, providing photos, links, review snippets and easy-to-scan formatting. The campaign generated pickup on 219 global websites (a potential audience of 88.2M/day), nearly 20 interviews/reviews/guest posts, coverage in outlets including Reader’s Digest and U.S. News, increased web traffic and book sales, several speaking engagements, and new client referrals.

Michelle Damico Communications

Michelle Damico

Founder