Case Study: Gumtree doubles trust and brand awareness with Cision

Gumtree doubles trust and boosts positive coverage 30% with Cision

Gumtree, the UK's leading online classifieds platform, faced challenges in building trust and clarifying the breadth of its diverse offerings to its large user base. To address this, Gumtree partnered with Cision and used its Cision Insights service to develop a robust measurement framework aligned with its key communications objectives.

Cision implemented an integrated plan using media analysis and market research, which enabled Gumtree to launch targeted trust campaigns and proactive PR initiatives. As a result, Gumtree saw a 30% increase in positive articles, a 27% increase in coverage delivering key messages, and most significantly, the proportion of people who found the brand safe and trustworthy doubled over a ten-month period.

Gumtree