Case Study: Grant’s Whisky achieves 170 million potential audience reach and nearly 5,000 global applications with Cision’s MultiVu multi-channel news release

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons’ Grant’s Whisky launched a global search for a brand ambassador aimed at reaching a younger generation of whisky drinkers and generating significant earned media. The challenge was to create a bold, shareable campaign with massive international reach and strong editorial pickup.

They partnered with Cision’s MultiVu/Newswire to produce a multilingual multi-channel news release that packaged video, b-roll, images, embeddable players and downloadable assets for easy editorial use. The release was localized into multiple languages and was picked up by nearly 540 outlets (a potential audience of ~170 million), drove extensive use of multimedia, and generated close to 5,000 job applications from 100 countries.

Grant’s Whisky

Steve Richards

Global Marketing team