Case Study: Thirty-One Gifts achieves streamlined blogger outreach and up to 70% placement rates with Cision Comms Cloud (Cision)

Engaging Bloggers to Support Retail Communications

Thirty-One Gifts, a direct-selling company offering purses, totes, home organization and personalized gifts, needed a more efficient way to connect with the right bloggers and influencers in a crowded retail marketing landscape. With a large field sales force and diverse product lines, the communications team required faster research, targeted pitching and better tracking to support retail campaigns and maintain digital visibility.

They adopted the Cision Comms Cloud to monitor coverage, build targeted blogger/influencer lists (including via HARO), and generate monthly and quarterly placement reports. The platform streamlined outreach and reporting, helped target niche audiences like military bloggers, and powered a wire release that reached nearly 232 million people; pitches to Cision-listed bloggers have achieved as much as 70% placement, improving efficiency and campaign impact.

Thirty-One Gifts

Sara West

Public Relations Senior Manager