Case Study: Fingerpaint achieves streamlined outreach, measurable ROI, and new business wins with Cision Communications Cloud

Cision Communications Cloud Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue

Fingerpaint is an independent innovation agency with offices in Saratoga Springs, Conshohocken, Scottsdale and Columbus. The agency struggled with a fragmented communications process—relying on three separate tools—which made media outreach, influencer management, monitoring and ROI reporting slow and manual, weakening new business pitches and the ability to demonstrate tangible value to clients.

Fingerpaint implemented the Cision Communications Cloud to consolidate benchmarking, media lists, pitch-to-placement tracking, share-of-voice analysis, engagement analytics and Google Analytics attribution. The integrated platform streamlined workflows, saved time with a single vendor contact, enabled clear traffic and lead attribution from earned media, helped win new business, and produced year‑end reports that demonstrate ROI and support bigger budgets and campaigns.

Fingerpaint

Lynita Johnson

Head of PR