Case Study: pladis achieves better visibility and comms measurement with Cision Comms Cloud and Cision Insights

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility Into Its Snacking Brands, Along With 360-degree Measurement

pladis, a consumer packaged goods company, needed a better way to target media outreach and measure communications performance across brands and markets. Working through its PR agency 3 Monkeys Zeno, the company turned to Cision Comms Cloud and Cision Insights to gain clearer visibility into earned media, industry trends, and audience engagement.

Cision helped pladis implement a data-driven PR process with media monitoring, influencer insights, and monthly scorecard-style reporting. With Cision Comms Cloud and Cision Insights, pladis now has real-time tracking and bespoke monthly reports based on the Barcelona Principles, giving the team “real numbers” for the first time and making communications reporting standard pre-reading for leadership meetings.

Pladis

Tabitha Aldrich-Smith

Global Head of Communications