Cision
68 Case Studies
A Cision Case Study
The Center for Environmental Health (CEH), a national nonprofit, faced a challenge in raising visibility for its public health work due to a lack of a dedicated communications department and inefficient manual processes for media outreach. To build a new strategy, CEH's new communications leadership turned to vendor Cision for a solution.
Cision implemented its Communications Cloud with Monitoring & Analytics and the Connect Database for CEH. This provided the small team with updated media contacts and targeting tools, streamlining their pitch process. The results included a 40% increase in outreach efficiency, twice the response rates, and 75% more visibility to stakeholders, allowing CEH to clearly measure and report the impact of its communications efforts.