Case Study: CEVA boosts investor engagement with 230% more earnings release views using Cision's multimedia distribution

Building a Robust Earnings Strategy with Multimedia Distribution

CEVA is a Mountain View–based licensor of signal‑processing IP used in smartphones, drones, speakers, and cars, with ~300 employees and design centers worldwide. Operating in the niche semiconductor‑IP market, CEVA needed to raise brand awareness during earnings periods and explain its higher P/E multiple—driven by a licensing model and strong margins—to investors who often aren’t familiar with the company.

To address this, CEVA used Cision/PR Newswire distribution, multimedia earnings releases with clear infographics plus traditional tables, and coordinated webcasts and conference calls. The approach boosted engagement—infographic‑enhanced releases drew 230% more views than the prior quarter and thousands of views overall—while streamlining investor communications and increasing industry and investor interest.

CEVA

Richard Kingston

Vice President, Market Intelligence, Investor & Public Relations