Case Study: Bayer achieves 87M+ reach and targeted national awareness for the Alka Rocket Challenge with Cision

Bayer and The Big Ten Take The Alka Rocket Challenge to New Heights of Awareness from Cision

Bayer, a global life sciences company, launched the Alka Rocket Challenge to get students excited about science and needed to maximize awareness among top university groups (partnering with the Big Ten) and national media outlets.

Cision’s MultiVu produced high-quality photography and an animated promo video while PR Newswire distributed a targeted multi-channel news release timed to university outreach and local events. The initial release reached more than 87 million and was picked up 220+ times; the MNR generated over 16,000 views, 2,000+ video views and about 3,200 video embeds, with audience segmentation improving relevance and engagement.

Bayer

Ray Kerins

Senior Vice-President of Corporate