Case Study: Bacardi Good Spirited achieves 700%+ media coverage growth, 300% earned media increase and 30% web traffic rise with Cision

Bacardi in Good Spirits with Successful CSR Initiative

Bacardi, the world’s largest privately held spirits company with a 155‑year history, launched Good Spirited — a global sustainability platform spanning 170 markets, 75 offices and 29 production sites — to position the brand as best‑in‑class for CSR, educate internal and external stakeholders, and inspire employees, partners and consumers to act. The challenge was driving consistent engagement and clear impact across diverse markets, products and audiences while measuring what resonated.

Bacardi partnered with Cision to develop a bi‑annual insights program that tracked press release performance and the quality of earned media (sentiment, prominence, top outlets/authors), with regular strategy reviews to refine messaging. The result: media coverage rose more than 700%, earned media increased 300% with stronger trade‑specific pickup (including an AP redistribution), web traffic grew 30% year‑over‑year, and analytics steered future communications toward the most engaging initiatives.

Bacardi Good Spirited

Amy Federman

Director of Corporate Communications