Case Study: Bacardi Good Spirited grows media coverage by 700% with Cision

Bacardi Good Spirited grows media coverage by 700% with Cision

Bacardi Good Spirited, the global sustainability initiative of spirits company Bacardi, faced the challenge of scaling its CSR communications across diverse global markets to position itself as an industry leader. They needed to validate their sustainability goals and inspire action from employees, partners, and consumers. To address this, Bacardi partnered with Cision for its media measurement and analytics services.

The solution involved using Cision's platform to measure earned media performance, evaluate content, and produce bi-yearly insights reports. This data-driven approach allowed Bacardi to refine its strategy and target key stakeholders effectively. The results were significant: media coverage grew by 700%, earned media increased by 300%, and web traffic rose by 30% year-over-year. Cision's services enabled Bacardi to demonstrate the impact of its communications to senior leaders and strategically shape future campaigns.

Bacardi Good Spirited