Case Study: AMP3 PR achieves faster, personalized media outreach with Cision Comms Cloud

AMP3 PR is a Model For Data-Driven Public Relations in The Fashion Industry With Cision Comms Cloud™

AMP3 PR is a boutique, fashion-focused agency representing clients such as CR7 Denim, Cat Footwear and Nolcha Shows that needed a scalable, data-driven way to run media outreach. The team was spending as much as 70% of its time on manual research, list-building and pitching—buying and parsing publications and calling editors—which limited time for new business development and higher-value creative work.

AMP3 implemented Cision Comms Cloud™ to accelerate list building, identify and engage influencers, leverage editorial calendars and HARO alerts, and execute multi-channel campaigns with analytics and monitoring. As a result the agency spends far fewer hours on manual research and reporting, plans outreach more effectively, personalizes pitches based on real-time coverage, and can focus staff time on strategy and growth.

AMP3 PR

Ashley Lutzker

Sr. Account Director