Case Study: Admiral achieves 4x more media coverage with Cision

Admiral generated 4x more media coverage with Cision

Admiral, a major UK insurance company, faced the challenge of generating positive media coverage to inform customers and manage its reputation during the COVID-19 pandemic, a time when the news cycle was dominated by negative stories. To support its crisis communications and provide clear reporting to senior stakeholders, the company turned to the media monitoring and analytics solutions from its vendor, Cision.

Using Cision's platform, Admiral distributed newsjacking statements and launched its Stay at Home Refund campaign, utilizing media contacts and monitoring tools to track coverage and sentiment. As a result, Admiral generated 2,148 total pieces of coverage, including 248 in national media. This represented a fourfold increase in coverage compared to the same period the previous year, allowing the Cision customer to effectively demonstrate campaign impact to internal stakeholders.