Case Study: 25th Hour Communications achieves measurable earned-media ROI and new business growth with Cision Communications Cloud

25th Hour Communications Brings Excellence In Earned Media To Community Colleges With Cision Communications Cloud®

25th Hour Communications is a marketing and PR firm that supports community colleges with everything from press releases and social content to event planning and crisis communications. Their key challenge was demonstrating the ROI of marketing—particularly earned media—to a diverse set of clients with varying internal resources.

They adopted Cision Communications Cloud®, an integrated database, distribution, monitoring and analytics platform, to run and measure earned-media programs. The platform enabled clear dollar-value ROI attribution, self-service dashboards clients use to report to leadership, improved visibility during peak enrollment, and the ability to compile coverage that helped win new business.

25th Hour Communications

Jennifer Aries

President