Case Study: RedSpark PR achieves rapid, targeted national and trade press coverage with Cision Gorkana

RedSpark PR - Customer Case Study

RedSpark PR, a specialist trade and consumer communications agency, needed rapid insight into how a specific demographic felt about the new Pension Freedoms Offer and the value of financial advice. They partnered with Gorkana to access a targeted sample and deliver timely, relevant consumer sentiment for a client campaign.

Gorkana segmented and surveyed 1,000 UK adults earning over £40,000, handled distribution and data collection, and delivered results for reporting. RedSpark used the findings to craft press releases for financial advisers and trade media, securing national and major trade press coverage within a week and uncovering clear consumer attitudes about financial advice under the Pension Freedoms changes.

RedSpark PR

Jo Rimmer

PR and Marketing Specialist