Case Study: Newmont Mining strengthens brand reputation monitoring with Cision Gorkana

Newmont Mining tracks brand reputation with Cision Gorkana

Newmont Mining, a leading global gold producer, faced industry-wide reputational challenges and pressure to increase transparency and acquire a social license to operate. To address this, they turned to Cision Gorkana for its media analysis and monitoring services to track conversations about their brand and key competitors.

Cision Gorkana implemented a solution to analyze and monitor share of voice, sentiment, and brand attributes. This provided Newmont with the social insight needed to easily identify influential conversations and determine when engagement was required. As a result, Newmont gained the ability to listen to a breadth of relevant conversations about their brand, business, and leaders, enabling more effective communication and influencer engagement.

Newmont Mining