Case Study: Newmont Mining achieves proactive reputation management and stakeholder insight with Cision Gorkana

Newmont Mining - Customer Case Study

Newmont Mining, a leading global gold producer known for its focus on safety and sustainability, faced industry-wide reputational pressure to increase transparency, stakeholder participation and benefit sharing in order to secure a “social license” to operate. The company needed a way to manage and mitigate a wide range of economic, social, political and environmental risks while distinguishing itself from competitors.

Gorkana provided an integrated media intelligence service—combining traditional and social monitoring, share-of-voice, sentiment and brand-attribute analysis, native-language review and real-time alerts—to identify influencers, surface emerging topics and give early warning of potentially damaging issues. Those insights reshaped Newmont’s communications strategy, allowing the internal team to predict audience reactions, engage relevant stakeholders proactively and base future activity on robust analytics; the work was recognized with AMEC shortlistings and Gorkana industry awards.

Newmont Mining

Jesse Spencer

Global Digital & Social Media Executive