Case Study: Nesta achieves increased public voting and measurable campaign impact with Cision Gorkana

Nesta - Customer Case Study

Nesta, an innovation charity, led the £10 million Longitude Prize to crowdsource solutions to global challenges and needed to stimulate public voting and early competitor registrations. The challenge was to identify which messages and channels were most effective across the prize’s six challenge areas and to allocate share of voice to maximize engagement.

Gorkana, working with YouGov, performed qualitative media analysis and audience reach/frequency measurement, calculated share of voice and primary drivers by channel, and developed a market-mix model showing how mainstream media, social media and email campaigns together drove votes to a dedicated microsite. The work demonstrated campaign effectiveness, informed messaging and planning for future phases, and contributed to AMEC award recognition for measurement and integrated communications.

Nesta

Simon Morrison

Executive Director of Communications