Case Study: UNICEF achieves global, data-driven media measurement and strategic insights with Cision Gorkana

How to measure internationally

UNICEF, the global children’s rights and aid organisation operating in over 190 countries, needed a consistent, evidence-based measurement framework to show senior stakeholders how it was perceived in key media areas, benchmark against peers, and identify strengths and weaknesses. Their previous communications relied on anecdote rather than robust KPIs, so UNICEF engaged Gorkana to build a reliable way to demonstrate campaign success and guide future activity.

Gorkana developed a bespoke measurement and listening programme focused on voice, reach and engagement, delivering a customizable dashboard and quarterly in-depth reports that analyse over 18,000 articles a year in six languages and draw on third‑party data and research. The insights and recommendations let UNICEF demonstrate communications impact to senior stakeholders, quickly identify influential coverage and events, and adapt strategy across countries—work that earned recognition at the AMEC Awards.

UNICEF

Arturo Romboli

Strategic Planning and M&E Specialist