Case Study: Gumtree achieves a stronger, more trusted reputation with Cision Gorkana

How gumtree transformed its reputation with cision insights

Gumtree, the UK classifieds site with up to 19 million monthly visitors, faced the challenge of clearly communicating its wide range of services while building trust in the brand. It worked with Cision Gorkana, using Cision Insights and journalist services, to better understand audience perceptions and improve communications around its reputation and offering.

Cision Gorkana implemented an integrated measurement framework combining media analysis, market research, website analytics and reputation tracking. The result was a major lift in performance: trust and safety perceptions doubled, positive coverage increased 30%, good-reputation scores rose 10%, coverage in target outlets reached 71%, and direct visits to the ‘For sale’ section grew 10% year over year.

Gumtree

Fergus Campbell

Head of Communications