Case Study: Goodyear achieves major brand awareness and social engagement with Cision Gorkana

Goodyear - Customer Case Study

Goodyear worked with Cision Gorkana on a video-led campaign to launch the Eagle F1 Asymmetric 3 tyre and support the wider Eagle range. The challenge was to make the new tyre “famous,” raise awareness, and create content that reflected Goodyear’s “made to feel good” brand positioning while driving engagement across its website and social channels.

Cision Gorkana helped deliver an artistic campaign with British artist Ian Cook, using time-lapse video and social-first distribution across Facebook, Twitter, YouTube, and Goodyear’s publishing hub. The campaign generated strong results, including nearly 1 million views in two weeks, reach of over 2.5 million people in the first month, a 77% increase in product page visitors on launch day, and 880 new Facebook page likes in four weeks.

Goodyear