Case Study: Cleveland Clinic achieves award-winning media impact analysis with Cision Gorkana

Cleveland Clinic wins 2 AMEC Awards with Cision Gorkana

Cleveland Clinic, a leading multi-specialty academic hospital, partnered with Cision Gorkana to better measure the overall impact of its media coverage. The challenge was to aggregate key performance metrics into a single, actionable score for analysis.

Cision Gorkana, working with Ketchum, developed a custom algorithm to create a unified score from metrics like target media placement, story type, key message delivery, spokesperson presence, and overall prominence. This solution was highly successful, resulting in the team winning two awards at the 2016 AMEC Awards: a gold award for the most impactful client recommendations and a bronze for the best measurement of a consumer campaign.

Cleveland Clinic