Case Study: Turnstyle drives 70% higher visit frequency and 15x ROI with Cisco Meraki

Proactively interact with retail customers based on location

Turnstyle needed a way to help retailers proactively engage on‑premise customers, increase loyalty, and capture actionable foot‑traffic insights without requiring a mobile app. To do this, Turnstyle worked with Cisco Meraki, leveraging Meraki WLAN devices and the Meraki CMX presence API to enable location‑based interaction and analytics across retail locations.

Cisco Meraki enabled Turnstyle’s platform to integrate Audience Insights, Social WiFi, and Engagement features into a single Meraki WLAN deployment. In a 54‑location restaurant rollout over four months this combination drove 12,000+ customer opt‑ins, a >30% message read rate, ~18% coupon redemption, a 70% increase in visit frequency and an ROI of more than 15x. Cisco Meraki’s integration made deployment simple and scalable across sites.

Turnstyle