Case Study: Mondelez & Couche‑Tard boost customer loyalty by 25% with Cisco Meraki

Increasing customer loyalty with cloud-based Wi-Fi marketing platform

Mondelez & Couche-Tard teamed up to increase customer loyalty and drive penetration with Millennials at the point of purchase, using a short pilot promotion that rewarded customers for logging into store Wi‑Fi. To reach shoppers in a highly contextual, low‑friction way, they partnered with Turnstyle and deployed Cisco Meraki access points (Wireless LAN/Guest Wi‑Fi) to power a cloud‑based, location‑based marketing experiment.

Turnstyle’s marketing platform, powered by Cisco Meraki APs with clonable settings and zero‑touch provisioning, recognized repeat visitors and delivered personalized offers without an app. The campaign drove 3,244 opt‑ins (an 81% increase in sign‑ins), captured demographic insights (30% used Facebook), achieved a 14% coupon redemption rate versus typical 2–3%, and increased visit frequency by 25%—demonstrating Cisco Meraki’s role in rapid deployment and measurable revenue uplift.

Mondelez & Couche-Tard

Sofia Oliveria

Senior Brand Manager