Case Study: Hoteles Center achieves reliable high-density WiFi and instant marketing ROI with Cisco Meraki

Hoteles WiFi coverage is so good it inspired guests to note it on travel review sites

Hoteles Center, one of Spain’s most exclusive hotel groups with eight properties, faced an aging Wi‑Fi infrastructure that lacked cohesive management, secure SSID segmentation and visibility for marketing campaigns across high‑density guest and event spaces. CIO Pablo Lao selected Cisco Meraki cloud‑managed devices to provide centralized control, analytics and reliable wireless performance for both leisure guests and conference attendees.

Cisco Meraki deployed 500 indoor/outdoor access points and nine MX80 security appliances across the eight hotels, completing configuration and integration in two months and enabling up to 15 SSIDs per network. Using the Meraki dashboard, Hoteles Center now applies layer‑7 traffic shaping and firewall rules, creates SSIDs remotely for events, and uses downloadable reports, location analytics and heatmaps to measure marketing ROI—resulting in proactive centralized management, improved wireless coverage noted by guests, and better network performance and visibility.

Hoteles Center

Pablo Lao

Chief Information Officer